Harley-Davidson is offering buyers up to $1,500 off if they purchase a bike by the end of June. The company is expected to ship between 67,500 and 72,500 motorcycles in the second quarter, and between 231,000 and 236,000 motorcycles for the year. Harley-Davidson is also trying to get all 2017s off their showroom floors. They need to clear out old inventory to make space for the new bikes coming in.
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This all seems great, but it’s a big problem for HD dealers… Many dealers still have bikes that will be considered two years old when the new 2019 models are unveiled in a few months. With so many bikes on their showroom floors, dealers will need to heavily discount them to move them out. Harley throwing out a factory promo is an attempt to help dealers.
The promotional offer is only good on 2017 and 2018 model year Softail and touring bikes; higher-end CVO models are excluded.